Privacy policy

Last updated: 20 July 2026

brillendeal operates this shop and website, including all related information, content, features, tools, products and services, in order to provide you as a customer with an individual shopping experience (the “Services”). brillendeal is based on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy prevails with regard to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and consent to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information that has been collected anonymously or anonymised in such a way that identification or association with you is not possible. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

• Contact data including name, postal address, billing address, delivery address, telephone number and email address.
• Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including username, password, security questions, configurations and settings.
• Transaction information including the items you view, add to your cart, add to your wish list or buy, return, exchange or cancel, as well as your past transactions.
• Communication with us including the information you provide when communicating with us, for example when you send an enquiry to customer support.
• Device information including information about device, browser or network connection, IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, also about how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you We collect the data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
• Automatically through the Services We collect the data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
• From our service providers We collect the data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
• From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

• Provision, customisation and improvement of the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, organising shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating an individual shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better tailor and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and promotional communications by email, SMS or post and to show you online advertising for products or services for the Services or other websites, including on the basis of items you have previously purchased or added to your cart, as well as other activities relating to the Services.
• Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, illegal, unsafe or malicious activity, protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password or other access data with other persons.
• Communication with you. We use your personal data to provide you with customer support and effective services, respond to your enquiries in a timely manner and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to lawful procedural steps, including requests from law enforcement or supervisory authorities, to investigate or participate in civil investigations, potential or actual legal disputes or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce the terms and policies.

How do we disclose personal data?

In certain circumstances we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

• With Shopify these are vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfilment and shipping).
• We disclose personal data to business and marketing partners who provide marketing services for you and show you advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activities across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to disclose information about you in order to show you targeted advertising and marketing based on your online activities across different merchants and websites.
• If you ask us or otherwise give your consent to disclose certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
• We disclose personal data to our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services is shared with Shopify and with third parties who may be located in countries other than your country of residence in order to provide and improve the Services for you. To protect, expand and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our shop, other merchants and Shopify. In these circumstances Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, see the Shopify Privacy Policy for Consumers . Depending on where you live, you can exercise certain rights regarding your personal data listed here at Link to the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or not controlled by us, you should review their privacy and security policies and other terms and conditions. We give no guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on these websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions on its use by us or by a third party. Our inclusion of such links does not mean that we endorse the content of these platforms or their owners or operators, unless this is expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request deletion of this data. As of the date this Privacy Policy comes into effect, we are not aware that we “share” or “sell” personal data of persons under 16 (as these terms are defined in applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, information that you send to us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may decline your request to the extent permitted by law.

• Right of access/information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
• Management of communication preferences. We may send you promotional emails. You can object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may continue to send you non-promotional emails, for example about your account or orders you have placed.

You can exercise these rights where indicated in the Services or by contacting us using the contact details below. For more information on how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, see https://privacy.shopify.com/en.

You will suffer no disadvantage from exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we require proof that you have authorised them to act on your behalf. In doing so, you may be required to confirm your identity directly with us. We will respond to your request promptly within the framework of applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to appeal against our decision by contacting us using the contact details below or lodging your complaint with the competent data protection authority. For the European Economic Area there is a list of the competent data protection supervisory authorities. If you would like to access it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent United Kingdom authority, unless the data transfer is to a country demonstrably offering an adequate level of protection.

Facebook and Instagram advertising (Meta Platforms)

On our website we use the Meta Pixel and the Meta Conversions API of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), hereinafter “Meta”.

With these we collect information about your behaviour on our website (e.g. pages visited, products viewed, cart and purchase completions) as well as – within the scope of the data you have provided to us – pseudonymised (hashed) contact details such as email address or telephone number. We transmit this data to Meta both via your browser (Meta Pixel) and server-side (Conversions API).

Purpose: This data transmission serves to measure the effectiveness of our advertisements on Facebook and Instagram, to deliver our advertisements more precisely to interested people and to identify people who have already had contact with our offering (retargeting).

Legal basis: The processing is based on our legitimate interest in effective and economical advertising (Art. 31 para. 1 FADP).

Recipients: Meta also processes this data for its own purposes in accordance with Meta's data policy. You can find more information at: https://www.facebook.com/privacy/policy/

Right to object: Users with a Facebook/Instagram account can view and revoke the linking of their activities on our website to their account via the “Off-Facebook activity” settings (facebook.com/off-facebook-activity).

Advertising to existing customers

If you have ordered from us, we use your email address on the basis of Art. 3 para. 1 lit. o UCA to inform you about our own similar goods and offers. You can object to this use at any time free of charge – via the unsubscribe link in every email or by message to info@brillendeal.ch. After your objection you will no longer receive promotional emails.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, adjust the “Last updated” date accordingly and give the notice required by applicable law.

Contact

If you have questions about our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone on +41 76 475 54 76, by email at info@brillendeal.ch or by post at Bächlerstrasse, 8802 Kilchberg ZH, Switzerland. For the purposes of applicable data protection laws, we are the controller of your personal data.